Coty Inc. brings its makeup philosophy to Korea.

In a move to gain a strong foothold in the Asian market, Coty Inc. has announced a partnership with Korea’s leading cosmetic company, LG Household & Health Care (LG H&H), creating Coty Korea, a joint venture established to expand the presence of both companies in the Korean cosmetics market. This fall, Coty Korea will kick off its efforts by introducing iconic beauty brand Philosophy into the Korean marketplace. Best known for its lines of inspirational beauty products, the Philosophy brand will play a key role in the expansion of Coty’s portfolio of products, particularly its skin-care structure throughout Asia. The new venture will be led by a Coty executive.